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Competitive Strategies: 4 Questions to benefit the New Business Reality

The affects of the 2008 economic downturn and the subsequent “great recession” have changed market forces and how companies must manage business models. The post Competitive Strategies: 4 Questions to...

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SEO and The Significance in Niche Marketing

Entrepreneurs have realized the importance of Internet Marketing (IM) in putting a “stake in the ground” in creating their market footprint. IM must be a part of good competitive strategies to capture...

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Critical to Niche Marketing…Goals!

Setting your niche marketing goals Every successful business venture starts with a plan. Without one, how will you know where you are going and how you will get there? This is part of your strategy...

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Niche Marketing, Don’t Be Fooled By the Myths

Debunks myths about niche marketing. Effective businesses analyze their competitors as closely as they do their customers. However, there are many myths surrounding niche marketing and the opportunity...

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Know Your Niche

Getting to Know Your Niche “Niches typically describe smaller sets of customers who have more narrowly needs or unique combination of needs.” Philip Kotler Sometimes, deciding what niche to focus on...

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Business Failure: Business Success Can Breed Business Failure

“Corporate failure is never the results of a random set of events. It is normally a reflection of deep-seated corporate shortcomings.”  (Chartered Institute of Management Accountants, 2012) Business...

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